Challenge:

To develop a content strategy that would maximise engagement, sustain the conversation involving BetMGM around the 2025 Premier League Darts, and organically enhance brand visibility. The strategy needed to work seamlessly across BetMGM’s digital channels while also incorporating the 8 players to amplify reach and engagement.

 

​Strategic Approach:

• Round the World – A fast-paced, engaging darts challenge that showcased players' skills in an entertaining and shareable format.

• Dartstermind – A quiz-style content series testing players' knowledge, bringing humour and personality to the forefront.

Additionally, we captured blue screen content and exclusive behind-the-scenes footage, offering fans an insider’s view of the competition and deepening their connection with both the players and the tournament.
 

 

​Campaign Outcomes:

• 1,000,000+ views on Round the World content across platforms, driving significant engagement.

• Players and the PDC actively shared content on their own channels, increasing visibility and organic reach.

Dartstermind results coming soon

Key Takeaways:
Through a well-crafted, fan-first content strategy, BetMGM successfully turned its Premier League Darts sponsorship into an engaging digital experience that extended beyond match days. By leveraging both high-energy challenges and personality-driven content, we kept the conversation alive, strengthened brand association, and delivered results that exceeded expectations.